Lead Generation refers to making incoming traffic into prospective clients. It is the systematic activity of putting together a database of potential clients and segmenting them according to desired metrics to achieve sales conversions.

Put another way— it’s the first step of making customers out of traffic and views. It gives you the first look of who all are interested in what your brand is offering. If someone takes an action based upon what they see or read on your website or social platform, you generate a lead.

Thought Engine specializes in making the right moves online to induce lead generation. A bulk of leads generated successfully can be traced to free downloads, subscription-only content, or high-impact content that generates organic amplification. We bring professionals together to craft tailored strategies and methods to maximize leads and execute the business processes required to nurture them into conversions. Our flexible lead generation plans can be plugged into an existing content framework or be incorporated as part of a broader in-house package with Thought Engine.