Let us tell you something— every potential customer of your product with a phone in their pocket is also a potential retailer and marketer of the same. Ask how?

The answer is affiliate marketing. Affiliate marketing means partnering with individuals to promote your products and remunerating them through commissions on successful conversions.

Google Trends shows us a steady rise in the interest in ‘affiliate’ marketing from 2015 onwards, most noticeable in the developing world with a booming and expansive internet market. Affiliate marketing comprises around 10-15% of the advertising budgets of major and emerging brands.

Why does it make sense for your business? And how can we at Thought Engine help you plug into its significant and powerful influence on B2B and B2C business practices? For individuals working as affiliates marketing your product, it’s a great way of earning passive income without investment or major risks. It works for both parties as businesses get affordable vendors that generate a greater return on their investment than simply placing ads online. Affiliates are paid at the point of conversion. Every individual referral is uniquely identified and remunerated to incentivize them to pursue your sales targets. It makes it easy to monitor progress and conversions and to recognize the affiliates contributing towards maximizing your sales. Affiliate marketing cannot be overlooked during the discovery and finalization phase of the sales funnel. You can work with us to make it work as a vital part of your sales strategy.